MOL wins a prestigious international award

MOL cooking oil campaign won the 2011 European Excellence Awards (EEA) in the category “Ecology and Environment”. Various European companies and agencies submitted applications for the most prestigious marketing communication competition of the continent in several categories. This is the first time when a Hungarian company won the award in the category “Ecology and Environment”.

MOL was qualified to the final of the European Excellence Awards with its highly successful cooking oil recycling campaign titled „Bring it to us – we’ll cook it!”. The jury of eminent international experts evaluated the applications submitted from all parts of Europe with criteria of creativity, innovation, cost efficiency and strategy. MOL cooking oil campaign was focused onto environmental values and it won in the category “Ecology and Environment” as it was found as the best and could thus won in a competition against campaigns submitted by the British Selfridges & Co. best-of-class department store chain.

„As an oil company, it is a matter of utmost importance that we won in the category “Ecology and Environment” because the success of this campaign can clearly demonstrate how seriously MOL Group is thinking and acting in sustainability issues.” – explained Pánczél Andrea Director of MOL Communications in Hungary, when she took over the award last night at the gala in Amsterdam.

The campaign was launched in May and perhaps the best indicator is the nearly 33 ton of used cooking oil delivered at the designated 158 MOL filling stations in Hungary. As part of the action, MOL will again distribute in December special oil collecting tanks to people who deliver used cooking oil at the said stations.

This year was the fifth time when the international competition for the European Excellence Awards was organised.
http://excellence-awards.eu/