Sustainable development in corporate giving

MOL Group’s commitment to contribute to sustainable development requires the integration of its principles into all of its activities to support long-term business success. Therefore, corporate giving activities should also be gradually transformed, go through different stages of development – laying the foundation, partial integration – to finally achieve full integration, that is, sustainable corporate giving.

To illustrate in practice the different aspects of this process, MOL Group environmental donation programme, the Green Belt Programme was selected not only because it is a successful, long-term programme supporting local environmental initiatives, but also because it was developed as a pilot programme fully integrating sustainability principles „cradle-to-grave” in 2005 already, one year before the initiation of the Group-level sustainable development strategy. Our four-year experience demonstrated that integration can contribute to a great extent to the increase of efficiency and bring about significant synergies to the company thanks to the appropriate professional planning and work based on cooperation.

Dóra Somlyai – Ágnes Kelenvölgyi – Andrea Haáz