Fókusz

Energy saving opportunities in petrol station operation

World is changing, and the quality and quantity of the known fuels is changing as well. However, the greatest change can be experienced in our surrounding, set in train and kept in development by our civilization. Therefore, the climate of the earth is changing in an accelerating way, and we can only estimate to the best of our present knowledge what the near future will hold for us. Today the necessity of changing our habits is absolutely clear, otherwise these proceedings become irreversible, endangering our being.
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The application of Live Loading technology at Duna Refinery, and its impact on VOC-emissions

The technological developments of the refineries were motivated primarily by the environmental legalisation in the last 10 years. Fugitive emissions from process equipments such as valves, connectors, pumps, etc. can account for 30% of a petroleum refinery’s total air emission. The European directives and recommendations, and the compliance with Best Available Techniques BATs inspire the refineries to implement a Leak Detection and Repair (LDAR) program to find VOC leaks and repair them.
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Building leadership for the future: The role of new MOL Group leadership competency model and the 360-degree feedback in leadership development

To cope with strategic challenges, MOL Group managers need to become more effective at developing their managerial performance.
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Refinery shuttle

An innovative and efficient logistics solution for supporting the refinery operation optimized on MOL group level
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Hungarian economy, policy and the Hungarian American Oil Co. (MAORT)

The history of implementing commercial oil mining in Hungary is the story of long and thorny endeavours. The result for this small country of becoming an oil producer had been achieved by the steadfastness of purpose and the thorough grounding in the profession of its specialists.
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Ami a Kerekasztal mögött van, avagy a legutóbbi munkavállalói elkötelezettség felmérés módszertani háttere

MOL started to survey its employees’ attitudes towards their job and workplace conditions in 1996. As the first survey was quickly followed by other surveys with similar purpose but partly different approach, more and more learning points have been collected by concerned HR professionals of MOL. The biggest challenge of corporate studies that requires solution are twofold: to ensure that survey provides an actionable basis to derive precise improvement actions and to maintain the ‘momentum’ needed to launch and implement improvement those actions that are ultimately the reason of the survey.
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Business excellence: the LEGO game of money making

The ultimate goal of business organisations is to make money for the owners.
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Global base oil tendencies and the role of MOL's base stocks in the region

This paper would like to give answers on three basic questions, like how the global base oil trend was modified including driving forces in the last decade, what is the current status and what role will play MOL’s base oils in the region in the future and the coincidence of MOL’s base oil production technology development with the global one.
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How to win loyal customers

The marketing activities of the companies are focusing on direct channels instead of the formerly used mass mediums. It means that they prefer to use the BTL tools (DM letters, e-mails and targeted messages) rather than the ATL tools (TV, radio and press advertisements).
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Mol márkafejlesztés – Formabontó megoldások a kiskereskedelemben

Current paper is looking for an answer on how MOL’s retail brand can evolve in an ever-changing business and communication landscape driven by the dimensions of a: external environment, b: direct competitive position c: MOL’s international growth and development. How should we harmonise brand development with the visual elements linked to the brand, specifi cally focusing on filling station colour, shape and appearance, including logo usage as well. Brand development usually plays a more significant role for independent oil companies than for classical national oil companies. MOL Management has been focusing on studying and analysing potential options and ways for developing its brands strategically for the past few years. The company currently does not plan any major re-branding program, but the changes of our corporate environment and the needs of our corporate strategy force us to implement certain changes.
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Pims – A tool for optimizing downstream

The goal of this article is to introduce the MOL Group business optimization process and its supporter tool PIMS (Process Industry Modeling System) modeling and optimizing program package. PIMS is an effi cient aid in the group level planning and business optimization of the supply chain for MOL Group Downstream. This software is the most widely used one in the oil industry.
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